To be their best possible selves in every aspect of life.

At the helm of the online social magazine is international fashion designer Zufi Alexander. While she is known for her luxury lifestyle brand and strong celebrity client base, the influencer’s primary passion is inspiring women to practice self-care and love.

From her early love of fashion to building her accessory line, her travels across the globe, and winning coveted awards along the way, Zufi has learned many fashionable lessons about the mind, body, and spirit.

Positive affirmations take center stage in ZEDIT’s content, with a fusion of fashion, travel, mental health, and fitness. The articles encapsulate the notion, ‘You are what you wear’ – and therefore, its intent is to help all women shine bright.